Google - the search engine monopoly has always been influencing
various industries (and even give birth to the SEO industry) by controlling
each and every webpages’ rankings and positions.
However, even giant can fall. Yes, it is all over the news
that Google is currently facing the threat of 'regulatory sanctions’ in EU. According
to ITProPortal, Google will be forced to change the way its search results are
presented soon, since it is suspected that Google has been using its power to
divert traffic to its own services such as Analytics, Advisor, Local, etc. In
another word, it has been providing users’ choice via their own Google
products, instead of natural SERPs. This forces competitions out of the market
by eliminating their competitiveness in terms of organic search rankings. This
behaviour should definitely not be encouraged.
In fact, this is not the first time that Google has been
charged by the EU. Just three months ago Google was accused of gathering user’s
personal information in an inappropriate way. As a daily user of Google
yourself, what are your thoughts on it? Are all those efforts of SEO worth it?
Are we too reliant on the giant? 
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