Looking at John Lewis...

My boss is a big fan of John Lewis. When he wants to bring up an example of a successful company, he always mentions John Lewis. Indeed, it has done such a good job to evolve with the market, achieving its leading position in the retail industry. John Lewis boosts their high standard of customer services - a recent survey even states that 75% of British people trust John Lewis as if it was a bank. The company's success is not limited to just the high street. This year, John Lewis has experienced a whopping 44% increase in online sales. 

So what have they done? Today we will have a look at their online store.  

1. Design
Never underestimate the power of a well presented product page! First of all, it has detailed description for the product. Ratings are also displayed so shoppers can research on the product on just on one single page. This can also give them a 'peace of mind' on both the product itself and the retailer. Secondly, just like Amazon, there are recommendations displayed, which can encourage cross-selling. 

Extremely long product description on the left. Reviews on top right, and recommendations bottom right.

2. Easy site navigation
Again this is for convenience. It is easy to understand, and it is consistent on all pages. There is a search bar available. Pretty simple stuff but essential. Even if you are selling on Ebay or Amazon, make sure products are categorised clearly so they can be found easily, and are search bar friendly. For effective and professional webstore design and listing services, consider outsourcing to 3P Logistics. 

3. Delivery options
I cannot stress how important a quality delivery service is. This is the key to impress your customers because people usually pay the most attention when or after money is involved. They would be eagerly waiting for their products after they spent. John Lewis has a wide range of delivery options such as next day, named day, collection etc., and it is free with you spend £50. 

List of delivery options. Lots of options, and clearly explained. 

4. Early Christmas Sale
A pretty obvious reason to buy from John Lewis. 'Next Sale' was the top search term on Christmas days. Please ensure you put this keywords into your listing/ webpages for SEO purposes!

Of course there are much more factors that result in John Lewis's success. If you want some guidance, or simply want to discuss your business with us, please feel free to contact 3P Logistics.