M-commerce. It is getting bigger.

Have you considered M-commerce?

M-commerce is getting more and more popular these days. According to TolunaQuick, the percentage of people using mobile phones for shopping has increased from 13% in 2011 to 25% in 2012. As the number of smartphones increases and the perceived safety of m-commerce improving, we can assume the figure to go up again in 2013.

The graph below segmented the age groups of 1000 respondents. We can see that younger people are more likely to shop with their mobile phones. So if your products are targeted at the younger age group, a well designed mobile site would probably be beneficial.

Graph from E-consultancy

The report also finds out that 43% of UK respondents have used their mobile to compare prices and look at product reviews. Maybe you can consider putting this function into your mobile site to boost traffic too?