As you may have already known, Christmas is the busiest season for retailers. Everyone is buying gifts for each other and celebrating these special days with their families and loved ones. This means people are spending – and online retailers are certainly benefiting from this festive atmosphere as well. Statistics from Experian Hitwise show that, this Boxing Day has been the busiest day ever in the e-commerce history. Consumers were making 107million visits to retail website on Christmas Day. Compared to last year, an increase of 71% could be seen. The winner was... unsurprisingly, Amazon, which topped over eBay to become the most visited site on Christmas Day, accounting 12% of all online visits.
However, retail therapy for the UK population did not stop
after Christmas Day. Instead, there were a whopping 113million visits to retail website on
Boxing Day. This can be due to the early kick off of January sales and
discount. Indeed, Experian Hitwise has confirmed this by stating that on Boxing Day, 1 in every 125
searches conducted in the UK included the word ‘sale’ or ‘sales’.
As a e-retailer, make sure you are well prepared for next
Christmas to have a share of the cake. For professional advice on e-commerce
strategies, 3P Logistics can certainly guide you with their expertise and experience built over the years.
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