Friday 25 January 2013

Royal Mail Fuel Surcharge



Ouch. Just saw this news on the Royal Mail website. It is understandable though - since the cost of fuel has been increasing these days. It is also a good way to cover other costs simply by using the term 'fuel surcharge', since it seems more acceptable than any other reason. In fact, many other couriers have added surcharge into their services already so it is only a matter of time that Royal Mail joins its competitors. As suggested by Tamebay, the fuel surcharge will 'simply bring them into line with other carriers'. 

The question is, would the fuel surcharge lead to a loss of customers? 
Royal Mail has good authority and is considered reliable. It is relatively cheap as well. However, it has a record of postal delays (for example after strikes), and that other couriers are offering something extra such as free collection service or free tracking. It would be a no-brainer for customers to switch to better options if Royal Mail matches the price of competitors by adding the surcharges. 



No comments :

Post a Comment