Google shopping - advertise your listing for free (for now)

Put yourself into a customer's shoes and think: what would you do if you want to buy something online? I believe a lot of them will use Google to conduct an initial search for products. The first search result appearing on the top of the organic listing is what we are looking into today - Google Shopping. You can see how important it is to have your listing there since this is the first thing people see when they try to find something (and already have something in mind), meaning the conversion rate would be relatively high.


As shown in the picture below, when I search for a TV from a particular brand, Google shopping is right at the top and when I click on the link it will bring me to the full list. It is like a comparison website and a virtual shopping mall. 






















According to daytoday eBay, in order to have your eBay listing in Google shopping, the item must be specified:
1. Brand
2. EAN
3. Size (clothing)
4. Color (clothing)

As you may have already known, every additional service that Google provides aim to get money from us. Google shopping is currently implementing changes and will be completed by the end of June. According to Summit, Google have announced that paid Google Product Listing Ads will replace free Google Product Search, with a transition period starting on 13 February 2013.

Will our eBay listing still appear 'fairly' on organic (free) search after all these?