Google launching retail stores!

Online world giant Google maybe invading the real world soon. 

According to E-commerce news, there is very reliable sources stating that Google's retail plans has already had a foundation. Of course no one knows about the details yet but Google is apparently planning to showcase their products such as Glasses, Nexus tablets and Chromebooks, in their brick and mortar store. 

Apparently the decision was made when Google was considering how to present the Google Glass to customers. The device is implanted with a lot of technology so it does not come cheap. I guess Google realise people are not going to buy something very expensive until they get to explore, feel, and touch it. 

Of course Google will be opening their retail stores across the U.S first, probably in time for the holidays. Quoted from E-comemrce news, it would be a 'big step up from the Chrome Zone or pop-up store concepts Google has experimented with up to now'. Indeed, Google has never really been portrayed as a hardware company. This would be a big leap for the business if their retail stores are successful, in terms of gaining market share and branding.


I guess people would naturally consider this a tactic against the Apple Store (at least I do). Google really have to work on their strategies since not only Apple is one of the best performing store in the retail industry on sales per square foot basis, they have a wider product range to showcase too. All their stores give a 'wow' factor and it is difficult for any competition to match their high standard. 

No matter what strategies Google implies onto their retail stores, the business is more likely to gain than lose. Provided that the Google office is one of the most creative in the world, we are all eager to see how stunning their new stores will be. 

Google Office