If you shop online regularly, you may have noticed the
recent implementation of live chat functions on various website, such as the
leading fashion retailer ASOS. Live chat is still a relatively new concept, but
this is becoming more and more popular. According to Sky, this feature has
‘improved its conversion rates as well as the customer experience’. Statistics reports that 65% of online
shoppers in the US have used a live chat function before.
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| Information from BoldChat |
Instead of the traditional way of ‘I am here to help’, ASOS adopts
the fashion advice approach. I tried the service out and this lady suggested me
to buy finger tip rings for my friends’ birthday. I then asked her for the link
to the product. After the chat was ended, I was asked to fill in a feedback form.
I find this service quite interesting since I can receive
the level of attention (personalisation) and the ‘shopping ambiance which can
only be obtained in-store before. This
is also particularly useful for some lazy guys who neither want to travel nor
using their brain when selecting a gift for their girlfriend, or vice versa.
Live Chat is not a popular feature in the
e-commerce industry yet. However, if a retailer has already employed customer
service staffs I do not see the reason of not implementing such handy feature; or even upgrade to a webcam chat if you have the resources since this can conduct a more natural conversation.
If you have always wished to look for trend advice via a specialist as well as dress as well as sense that a celebrity, subsequently hiring your own stylist is usually ideal. Below are a few from the causes of experiencing 1. Fashion Stylist
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