Infographics: Order Fulfilment

Why Blockbuster becomes the latest casualty.

After the collapse of HMV and Jessops, Blockbuster has become the latest retailer to admit that it is struggling. According to Guardian, the store will remain open but the administrator will be looking for buyers. It is estimated that 528 out of the 1,400 shops will be closed.

So what is causing all these tragedies? According to analyst Glyn Mummery, ‘Online retailing has caused a bloodbath in the electronics and entertainment markets for old-school retailers.’

So what is causing all these tragedies? According to analyst Glyn Mummery, ‘Online retailing has caused a bloodbath in the electronics and entertainment markets for old-school retailers..’ 

Indeed, Blockbuster fails to evolve with the market effectively. Let alone all those downloading activities, its rivals such as Lovefilm and Netflix are branding and promoting their online rental services vigorously, yet the Blockbuster’s image remains as bricks-and-mortars stores only,  which you have to  drive all the way there in a cold winter night to grab a DVD.

The key is to achieve a balance between bricks and clicks. For example, John Lewis has worked hard developing their online retailing sectors as well as maintaining their high standards in their bricks and mortar stores. They have seen a 44% increase in online sales this year, accounting 25%of their total Christmas sales. 

“We call it a “bricks and clicks” story,” says Mr Street, managing director of John Lewis. “People may place orders online, but they still want to come to see and touch things and have a social experience.”

Well presented, clear and consistent site navigation (John Lewis online store).

But the big question is - how many more retailers are struggling out there? One thing we can be certain of is that there are big business opportunities in the online world. If you are looking to start or even expand your online businesses, 3PL will be more than happy to give professional advice.

3P Logistics centres upon a simple belief that  “every business irrespective of its profile should have access to a quality and affordable supply chain service provider”. Since initial go-live in 2006 we are now firmly established itself as one of the UK`s leading providers of ecommerce and order fulfilment services to online retailers trading via the various channels 

Online retailers: Delivery Optimisation

3P Logistics centres upon a simple belief that “every business irrespective of its profile should have access to a quality and affordable supply chain service provider”. Since initial go-live in 2006 we are now firmly established itself as one of the UK`s leading providers of  ecommerce and order fulfilment services to online retailers trading via the various channels. 

Online delivery scandal - how to improve it?

Picture adopted from The Independent

Everyone knows Christmas is usually the most chaotic season for online delivery. However, this should not be an excuse to the deteriorating service level as seen this Christmas.  According to The Independent, ‘hundreds of thousands of people were left frustrated by disastrous service’. During December, at least 225,000 parcels failed to arrive on time EVERY DAY.

‘Did your Christmas gift orders arrive when retailers said they would?’ [E-consultancy, 2012]

E-retailers should be alerted, since this can create a significant impact on your company’s image. The E-consultancy survey stated that 59% of consumers would not shop with a retailer again if they failed to deliver on time. So this leaves us the question – how should we manage our delivery service?

Clarity and Accuracy

Obviously, this is the key to perfect delivery. If you cannot do it right, consider outsourcing quality fulfilment services such as 3P Logistics, which boosts its 99.6% success delivery rate. Room for improvement? Integrate online tracking system so consumers know what is happening. Some companies even offer SMS notifications to consumers for a more tailored approach.

Great Communication

Of course there will always be a chance of having delivery problems. The key is to communicate with consumers efficiently. This can be achieved by a dedicated customer service team. If you do not have the time, consider outsourcing to 3PL.

Support from retailers

Do understand that consumers will blame you when delivery problems happen even if it is the couriers’ fault. Be-proactive when following up the problems – contact your customers before they contact you, and of course, before they make a complaint.

Make things easier

Other than the obvious get the accurate address, consider giving consumers an option to select a place for courier to leave the parcel.

Delivery options by Naked Wines, picture adopted from E-consultancy

At the end of the day, it is all about making sure that your delivery information is 100% achievable and accurate. Also make sure that after sale service is available at a high standard to complete the shopping experience. If error happens, be proactive and inform your customer as soon as possible.

  

The fall of giant? The Google monopoly

Google - the search engine monopoly has always been influencing various industries (and even give birth to the SEO industry) by controlling each and every webpages’ rankings and positions.

However, even giant can fall. Yes, it is all over the news that Google is currently facing the threat of 'regulatory sanctions’ in EU. According to ITProPortal, Google will be forced to change the way its search results are presented soon, since it is suspected that Google has been using its power to divert traffic to its own services such as Analytics, Advisor, Local, etc. In another word, it has been providing users’ choice via their own Google products, instead of natural SERPs. This forces competitions out of the market by eliminating their competitiveness in terms of organic search rankings. This behaviour should definitely not be encouraged.

In fact, this is not the first time that Google has been charged by the EU. Just three months ago Google was accused of gathering user’s personal information in an inappropriate way. As a daily user of Google yourself, what are your thoughts on it? Are all those efforts of SEO worth it? Are we too reliant on the giant? 

The Busiest Day for Online Retailer

As you may have already known, Christmas is the busiest season for retailers. Everyone is buying gifts for each other and celebrating these special days with their families and loved ones. This means people are spending – and online retailers are certainly benefiting from this festive atmosphere as well. Statistics from Experian Hitwise show that, this Boxing Day has been the busiest day ever in the e-commerce history. Consumers were making 107million visits to retail website on Christmas Day. Compared to last year, an increase of 71% could be seen. The winner was... unsurprisingly, Amazon, which topped over eBay to become the most visited site on Christmas Day, accounting 12% of all online visits.

However, retail therapy for the UK population did not stop after Christmas Day. Instead, there were a whopping 113million visits to retail website on Boxing Day. This can be due to the early kick off of January sales and discount. Indeed, Experian Hitwise has confirmed this by stating that on Boxing Day, 1 in every 125 searches conducted in the UK included the word ‘sale’ or ‘sales’.

As a e-retailer, make sure you are well prepared for next Christmas to have a share of the cake. For professional advice on e-commerce strategies, 3P Logistics can certainly guide you with their expertise and experience built over the years. 

3PL has new intriguing videos

3P Logistics are happy to announce we have two new videos to share to the public. Please take the time to follow the links below and feel free to spread the word:

Alternatively watch the video here - http://youtu.be/vEK8ZupjaHQ