Improve conversion rate by product reviews!

I was doing some reading yesterday and I realise almost every single piece of article suggest putting product reviews onto your online store. According to PowerReviews, increasing review count from 0 to 1 can boost conversion rate by a whopping 20%. I doubt the accuracy of the figure but no matter what the truth is, putting the reviews on is definitely beneficial to your business! So why not try out the following:

1. Reward the reviews
Remember people are lazy. Unless they want to complain about something the majority would not be bothered to write a review for your products. You can have a look at tripadvisor, a lot of excellent hotels still get quite a few negative comments. If you want more positive reviews,  try to offer your customers a reward and they will be more willing to do you the favour. A good example is WeLoveLenses, once they have dispatched your goods they would send you an email, saying 'review our service and get a gift with your next purchase'. This gives people a good incentive to say something positive about you.

2. Use/ partner up with an external review system
There are many reasons behind this. First of all it allows customers to see you when they do comparisons on the external website. Secondly it boosts SEO. Thirdly it looks less biased and more trustworthy! It is free advertising on a third party website so why not? WeLoveLenses have also partnered up with Trustpilot to do the review system.

3. Staff reviews
Employ people to write reviews for your product. This can be risky since it may sounds like a sales pitch! First of all, make sure the staffs have actually tried the products themselves. Secondly, do not use technical, informative product knowledge in the reviews - it would just look like product description. Describe the experience instead and make sure you mention the USP. Thirdly, do not be afraid to talk about the negative side of the products as well. Of course, your positive positive points have to be really good to overcome the single, minor, negative point.


Reviews can give customers a non-marketer opinion of the products and give them reassurance to make a purchase from you. According to GetElastic, break the ice with the first review and you could let customers pick up the slack. This article gives you ideas on how to attract more customer reviews: http://www.getelastic.com/5-ways-to-attract-more-customer-reviews/